Social Media – Key to understanding your customers without investing in expensive Market Research!

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Social Media – Key to understanding your customers without investing in expensive Market Research!
Presenter: Hardy Alexander - General Manager, Regalix India On Demand:Access any time Duration: 40 minutes

ABSTRACT:

Marketing experts today are turning to media monitoring as a way to measure and understand their market segment without investing in expensive market research. Join us for a webinar as our marketing experts, will talk about advanced and effective ways of understanding the market by leveraging media monitoring programs.
This webinar will cover both strategic and practical ways of aligning your media monitoring programs with the business goals. Learn the tricks of understanding what the consumer wants by monitoring the media around you. In the process also improve your media relations and stakeholder relations.

TOPICS INCLUDE:

Building a measurement process to track, monitor and analyze conversions on the web
Align media monitoring programs with the business goal
Persuading management buy-in for the project and getting a budget.
Building a communications matrix to ensure the consistency in messaging across channels

WHO SHOULD ATTEND:

Marketing function
Corporate Communication
Community Manager
Marketing communication

ABOUT THE PRESENTER:

Hardy Alexander - General Manager, Regalix India

Hardy has over 17 years experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing. Currently with Regalix, Hardy manages the Bangalore centre handling overall Delivery, Human Resources and Centre profitability.
In his earlier responsibility with FedEx, world's largest air express company, he was responsible for launching Global Sales for the Automobile Industry in India. Hardy has a Masters Degree in Marketing from Narsee Monjee Institute of Management Studies, Mumbai and an Engineering Major in Metallurgy from NIT Rourkela

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