Overview
A leading money transfer company was faced with stagnating conversion rates on its flagship service. Regalix leveraged its unique onshore-offshore model to create an outbound program with an objective to increase conversion ratio. What resulted was - a significant positive ROI which continues to grow even today.

Objective
Despite offering lowest prices in the money transfer business, the client was unable to make a dent in the overall leads conversion statistics. Regalix was approached to explore ideas on increasing the sales conversion leveraging their unique onshore-offshore model.

Solution
Regalix started a pilot team where it provided a sales team and setup infrastructure to get the process rolling. The agents underwent training with the client's customer service team to understand the domain and the client's USPs.

Leveraging the onshore - offshore model, within a week of training, agents were reaching out to prospects who had signed up but not yet tried the client's services. There was a parallel tracking activity initiated to capture status on each conversation and objections.

Within two months the Regalix team was able to convert a significant leads. The detailed analysis and metrics that Regalix presented provided the client extensive insights on which helped them in product packaging and messaging.

The client scaled the team to handle entire volume of unconverted registrants also including local language experts, for geographies like South East Asia and Latin America. The program continues to generate a very high rate of return for the client.

Results

• Tripling of the conversions where agents were able to converse with prospects
• Excellent qualitative feedback allowing the client to tweak product offering
• Frontline intelligence for customer support functions
• Positive ROI on the entire program.