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Internal Sales Community for a Fortune-1000 hitech organization
Objective
A $2 Billion, Fortune 1000 company was dealing with classic organizational issues specially in its salesforce – siloed environment, long decision-making cycle and information disconnect within the sales team leading to greater response time to customer/prospect queries. The main objective of the management was to create a forum or a platform for the sales organizations where they could come together in a collaborative environment and easily access the sales collaterals datasheets, best practices and profiles of their prospects. Solution As a way to tackle the problem of informational disconnect and organizational silos, we at Regalix created and managed an internal sales community or a portal for the client. The purpose of this community was to bring the sales team under one umbrella and facilitate the communication flow between sales and marketing teams located across the globe. The technical aspect of community building was jointly supported through strategic partnerships and in-house expertise. As a way to keep the community engaged we developed tools and applications designed to increase usability of the site and ensure site adoption across the board. Regalix enabled chat and messaging options for the community site along with enabling access to sales collaterals, white-papers, datasheets and any other pre-sales materials that might be of use. Results The internal sales community was instrumental in significantly reducing response rate to prospects and customers. With information easily available, the sales team was better equipped to handle customer/prospect queries. |
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