Overview
A venture-funded startup in the cloud computing market space approached Regalix with a need to get their marketing function rolling.

Objective
Our objective at Regalix was to provide strategic marketing recommendations, implement a marketing acquisition program, and ultimately build brand recognition for its client.

Solution
Regalix leveraged its multi-site presence to launch the website on an open source content management system. Additionally, Regalix launched parallel effort to create targeted prospect list for each of the clients target vertical markets and an outbound program to call the leads. The website was launched within a week followed by the lead generation program. The prospect signup process started with Regalix leveraging its proprietary databases. For lead generation, Regalix recommended and executed a webinar-based lead strategy along with software tools for tracking website traffic and campaigns management.

As a result of search engine optimization program, client's website now ranks on Google's first page for all the core keywords. This organic traffic contributes significantly to their ever increasing lead pool.

Regalix also ran the webinar marketing program which included - setting up, managing, and driving traffic to the webinars on cloud computing. Webinar marketing campaign has generated over a hundred prospects and made this the core of the lead generation activity. In addition, Regalix provided market intelligence in the form of media monitoring reports that identify broad trends, hot topics, key influencers and properties to leverage, for generating awareness and leads for client.

Dynamically responding to the client's growth and providing integrated marketing capabilities proved to be a business-friendly decision for the client as evidenced by their faith in the program.

Results

• Launch multiple marketing operations in quick succession without breaking the bank.
• Allowing a startup to scale marketing without adding the overhead of a marketing department.
• Closed loop feedback on what channels were working.
• Complete logistical support for multiple channels.
• Market intelligence that was actionable.