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Digital Marketing Generates Quality Sales Leads for a Leading Global Bank.
Synopsis
Generating quality sales leads within a niche audience for a financial product can be challenging. But leveraging the Long Tail of the Internet can yield high quality and cost effective results. Overview Regalix partnered with one of the largest full service banks in the world to generate sales leads for the company's financial product. The campaign targeted non resident Indians across the globe with a special focus on the North American, European and Australian markets.
Objectives
The client wanted to engage and increase its online presence among non-resident Indians.
After evaluating numerous vendors, the client chose Regalix, as it had shown success in marketing to the NRI market and it could manage the lead generation process while navigating the stringent compliance policies typical in financial sector.
Solution Through its understanding of the target audience, Regalix was able to use the right channels and right tools to generate high quality leads. Regalix generated strong sales leads by using the following multi-pronged approach -
Prior to starting the campaign, Regalix conducted an extensive market research with special focus on how the competitors are shaping their marketing strategy. Regalix scoped out the areas where customers were looking for value-added services to shape the marketing messaging. In an effort to give a local feel to the global bank, each region required localized campaign creative and thought process.
Results
After Regalix began servicing the online space for the client
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