Regalix


Content Writer
Responsibilities:
  • Convert designs to high quality, cross-browser compatible valid XHTML/ CSS markupDevelop original content, as well as updating and maintaining existing content.
  • Conceptualization of innovative concepts for online marketing campaigns.
  • Develop, write and edit a variety of marketing copy including email and Web site content, data sheets, presentations and sales scripts.
  • Develop white papers, case studies, newsletters, online advertising and other editorial duties as assigned.
  • Write compelling and creative copy for online advertising, e-mail, and search engine marketing campaigns.
  • Edit and produce online marketing campaign elements whilst working closely with the web designers on page layout, content organization and graphics.
  • Take the initiative to research and keep abreast of the industry and competitors.
  • Edit all content for grammar, accuracy, clarity, readability, consistency, and coherence.
  • Technical Writing : understand the needs of the end-user so as to write from that perspective
    • Manage a project from start to completion.
    • Independently research subject matter.
    • Self-educate through engineering documentation and product use.
    • Create Tech Documentation for users & for internal purposes/Create User & Training manuals/Installation guides/Online help systems & end-user reference manuals
    • Produce customized templates/Collate technical & functional information about product.

Communication:

  • Website Content
  • Newsletters, email campaigns
  • Sales success stories, case studies, best practices, white papers
  • Collateral, data sheets, FAQ.s
  • Launch materials, announcements
  • News briefs, training materials

Background:

  • Work experience in Marketing/Communications within high tech and/or consumer industries; preferably experience with marketing Service offerings. Bachelor.s degree in English Literature / Journalism and/or MBA required

Experience / Skillset:

  • Solid and proven writing, editing, creative and organizational skills
  • Minimum 3 years experience in B2B and B2C business writing
  • Clear, concise and compelling copywriting and editing proofreading skills
  • Self motivator with proactive attitude, strong organizational and interpersonal skills
  • Ability to work well under deadlines and handle multiple, competing tasks and priorities
  • Ability to adapt writing style to target audiences and take and incorporate feedback from a variety of sources
  • Ability to quickly gain a comprehensive understanding of our products and customers, as well as our business objectives and marketing strategies
  • Team player with strong work ethic and desire to succeed
  • Flexibility and confidence to work in a small team development environment
 
Reference : Technical
Contract type : Open
Experience required : 2-5 Years
Qualification : Open
Location : Bangalore, India

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Analytics for social media marketing: To measure or not?
Listen to Alpa M. Barot , Social Marketing Lead, Regalix Inc.
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Listen to Ravish Kamath, Director Engineering at Regalix.
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