Content Writer
Responsibilities:
- Convert designs to high quality, cross-browser compatible valid XHTML/ CSS markupDevelop original content, as well as updating and maintaining existing content.
- Conceptualization of innovative concepts for online marketing campaigns.
- Develop, write and edit a variety of marketing copy including email and Web site content, data sheets, presentations and sales scripts.
- Develop white papers, case studies, newsletters, online advertising and other editorial duties as assigned.
- Write compelling and creative copy for online advertising, e-mail, and search engine marketing campaigns.
- Edit and produce online marketing campaign elements whilst working closely with the web designers on page layout, content organization and graphics.
- Take the initiative to research and keep abreast of the industry and competitors.
- Edit all content for grammar, accuracy, clarity, readability, consistency, and coherence.
- Technical Writing : understand the needs of the end-user so as to write from that perspective
- Manage a project from start to completion.
- Independently research subject matter.
- Self-educate through engineering documentation and product use.
- Create Tech Documentation for users & for internal purposes/Create User & Training manuals/Installation guides/Online help systems & end-user reference manuals
- Produce customized templates/Collate technical & functional information about product.
Communication:
- Website Content
- Newsletters, email campaigns
- Sales success stories, case studies, best practices, white papers
- Collateral, data sheets, FAQ.s
- Launch materials, announcements
- News briefs, training materials
Background:
- Work experience in Marketing/Communications within high tech and/or consumer industries; preferably experience with marketing Service offerings. Bachelor.s degree in English Literature / Journalism and/or MBA required
Experience / Skillset:
- Solid and proven writing, editing, creative and organizational skills
- Minimum 3 years experience in B2B and B2C business writing
- Clear, concise and compelling copywriting and editing proofreading skills
- Self motivator with proactive attitude, strong organizational and interpersonal skills
- Ability to work well under deadlines and handle multiple, competing tasks and priorities
- Ability to adapt writing style to target audiences and take and incorporate feedback from a variety of sources
- Ability to quickly gain a comprehensive understanding of our products and customers, as well as our business objectives and marketing strategies
- Team player with strong work ethic and desire to succeed
- Flexibility and confidence to work in a small team development environment
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