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| Analytics for social media marketing: To measure or not? | |
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Presenter: Alpa M. Barot , Social Marketing Lead, Regalix Inc. |
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ABSTRACT:
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
TOPICS INCLUDE:
- What to measure in social media?
- What tools will help you measure social media?
- The basic building blocks of a measurement dashboard for community managers?
WHO SHOULD ATTEND:
- Social media marketing professional
- Internet/ Web Marketing Managers
- Marketing Directors, CMO's
- Marketing Consultants, Digital Media Planners
ABOUT THE PRESENTER:
Alpa M. Barot , Social Marketing Lead, Regalix Inc.
Alpa currently leads the Connected Marketing team at Regalix Inc. Online marketing professional specialized in Social Media and Word of mouth marketing strategy. Experienced in working with B2B and B2C clients across various domains. Has a good knowledge of social media marketing and its channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Experienced with various tools & applications to make the best out of the above mentioned channels.
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