regalix_logoGrowth Through Co-Innovation

Video Marketing and Advertising: Tactics, Measurement and Trends 2014

Video Marketing and Advertising Tactics, Measurement and Trends 2014 - Research Report
I am interested in Regalix updates from
time to time. We hate spam too.

This survey report is intended to familiarize and educate marketing leaders with the upcoming trends and practices with respect to video marketing and advertising – and to provide them with actionable tips on making video marketing work for them.

Key Takeaways of Video Marketing and Advertising:

  • 50% of marketers allocate 10 to 25% of their creative budget towards video marketing
  • 77% of marketers claimed that their customers prefer visually rich marketing material over static/text-based material
  • 78% of marketers engage in video marketing
  • 83% of marketers use video marketing for branding or to increase awareness around their brand
  • 84% of marketers reported an increasing demand for videos and other visually rich marketing content E.g. Infographics, Miscrosites, Banner Ads, etc
  • 94% of marketers believe that video marketing is an effective sales and marketing tactic


You Might Like This Too