Marketing Automation systems are sophisticated platforms that allow marketers to manage and nurture prospects across channels, using customer intelligence churned from these systems. However, not all marketers use Marketing Automation and some do not use it beyond some basic features such as Email Marketing.
Regalix conducted survey interviews with business leaders, senior marketing executives and practitioners from around the world to analyze the state of Marketing Automation as it stands today and provide actionable tips and recommendations essential to marketing product or solutions in today’s environment.
This report is designed to help marketers understand how to unleash the true potential of Marketing Automation. It explores the manner in which Marketing Automation platforms are used by marketers today, including the challenges faced and the benefits reaped post-implementation. Most importantly, it equips marketers with all the information they’ll need to implement or evaluate investing in an automation system. If you want to find out more about how to maximize your ROI from Marketing Automation, you have come to the right place.