State of B2B Marketing Automation 2015

Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.

Key Findings Of B2B Marketing Automation 2015:

  • 82% respondents choose improve lead nurturing as their key marketing automation objective
  • 79% marketers say they invest in marketing automation
  • 77% respondents choose analytics & reporting features as a factor to consider while evaluating a marketing automation tool
  • 64% marketers say they saw the benefits of using marketing automation within the first 6 months of its implementation
  • 62% respondents say they expect their marketing automation budget to increase in the next 12 months
  • 62% marketers have been using marketing automation for over 2 years
  • 31% marketers rate their marketing automation efforts as very effective