With the rise of digital, marketers today are battling with a dynamic medium in which they must constantly embrace newer practices each day even as they continue to master the old.
Digital versus traditional marketing is no longer the debate; the way forward is to see both perfectly integrated into a unified whole.
We spoke to senior B2B marketing professionals from companies across a range of product categories to understand how they were coping with the shifting marketing landscape; what challenges they were facing; and how they see the future unfolding.
While some of the trends that we saw last year (‘State of B2B Marketing 2015’) continued to evolve this year, there were some newer insights that we gleaned from the study which may play out in the future.
Download the ‘State of B2B Marketing 2016 Report’ for more insights on marketing trends in 2016.