People are already tapping social, mobility and the cloud at the office – opting to buy their own smartphone over the company issued one. They are using their mobile device to keep up with the industry and competitors, using online storage for corporate documents needed from home without the hassle of VPN. Further, social, mobility and the cloud are improving businesses ’ bottom line by increasing productivity, responsiveness and efficiency . And now, with the explosion of Big Data, there is a pressing need to convert these one – off consumer behaviors into a consistent and systematic strategy across their business and IT governance.
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