Indian retail customers are taking strongly to mobile commerce, with nearly 83% of people owning a smartphone shopping online on their mobile phones, India’s market for m-commerce would expand. In particular, customers in the age group of 25-34 are taking to their mobile phones to shop online, with 90% of customers in this group doing so. These are some of the results that emerged from the “M-Commerce Trends in India 2016”.
While a large number of customers have used their mobiles to shop online, there is still much room for growth in terms of the frequency of online shopping. Only 53% of those surveyed said that they had shopped online within the last month. Further, only 28% of respondents said that they shopped on their phones at least once a week.
For more insights on M-Commerce in India download the report.