State of B2B Social Media Marketing 2016


Posted on February 16, 2017

B2B marketers have clearly identified social media marketing as a valuable platform. But what do they hope to achieve through SMM? What are the challenges they face?

Regalix Research’s ‘State of B2B Social Media Marketing 2016’ study reveals trends and insights into B2B social media marketing, and suggests a few best practices based on inferences from the study.

Some insights unearthed in the study:

  • LinkedIn is the most effective social media platform for B2B marketing
  • Unclear ROI keeps organizations from investing in SMM
  • Revenue metrics are the primary factor in measuring SMM campaign success